The type of social change I hope to bring about is a better multicutural communication within a society. I am not yet certain how I am going to start such a social epidemics; hopefully, the research paper I am currently working on will reach the right people: connectors, mavens and salesmen, in the right place and the right time, that is to say, the right context.
I find the last chapter most influential and interesting because it addresses two of the biggest problems we are all facing today: isolation and immunity. Especially the latter for if we want to succeed in the business realm, we have got to pay attention to the immunity and deal with it.
The one important idea I have gained from reading this book, I believe, is the Law of the Few, because to advocate and to promote your idea in an academic career, you need these people to help you tip the your epidemics; likewise, for a product to be successful, again you need them to do the exact same thing for your business or whatever you trying to sell.
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