Summary of Introduction and Chapter 1 (Tipping Point)

Macolm Gladwell raises the phenomenon of Tipping point with the purpose of anayling and find out the factors behind the outbreak of this social change which he refers to as social epidemic. He argues that a social epidemic is actually caused by a small group of people begining with tiny changes in their behaviors or trends by introducing two remarkable Tipping points which took place in the United States of America, namely, the return of Hush Puppies and the dramatic decrease in crime rate in New York. Finally he concludes that the law of few, the stickiness factor and the power of context are the three rules of Tipping point.